Why do I need a Blog: a Social Media Influencer’s perspective on blogging.

Influencer Marketing has seen its boom after 2010 and there is much war on social media with terminologies- Who should call themselves a blogger? Well, if you do not have a website/ blog to your brand name you aren’t technically a blogger. You are an Influencer nevertheless. Social media Influencers especially those on Instagram and Youtube have huge potentials to reach audiences and the rate at which they reach is exponentially growing as we speak with billions of new users on these platforms. Major brands perform marketing activities on these platforms and Influencers are able to monetize their pages by working for these brands and creating content. Traditional blogging ranks third to these marketing campaigns after Instagram (85% of marketers prefer this platform) and Youtube. If the social media platforms are so rewarding why have a blog at all?

Is blogging a tradition of the yester years ? Will blogging eventually phase out and Instagram take over completely ?

If you believed the above statements let me warn you of being highly delusional. Here are some pivotal points why blogging will be your wake up call when all else fade. Let me bust a few myths for the millenial generation who take to social media like a child to chocolate.

  1. Times are changing

This is the most common argument put forward by every Influencer. Times have evolved and everything has become fast and simple. With news available at the touch of our fingertips and concise to a hundred words, with books becoming e books and Alexa guiding our home and preferences- everything is changing. I agree, but also be informed that the social media you invested your energy and time on will change too. Ask the generation of Influencers who concentrated on facebook when Instagram took the world by storm and facebook ended up buying it and ghosting its own app. Ask the influencers on TikTok – when it was banned after the pandemic and they lost their hours of work and hundred thousand followers and had to start from scratch on Instagram Reels.

Your Website is yours. It is like your permanent residence in the virtual world. An address you own and you can brand for yourself. You can design it however you wish- make it as visual or as worded as you like. Make it shoppable or make it a journal. No one dictates how your website operates but you. If you understand your audience well you can tailor make it to their preferences and they will loyally reward you with attention and affection. Your time on your website is worth it because no one can take it away from you. Remember as long as Google lives blogs shall too. As long as you understand SEO (which takes some effort agreed) your website shall be found and read. You can always harness your power as an influencer to drive traffic to your brand- your website instead of promoting a 3rd party app. Be your own Boss.

2. Blogging is Time consuming

Content Creation no matter where it is done -on social media or blog consumes creativity and time. Social media is not simpler. It is just different. There are numerous resources available on understanding how to set up a blog. My favourite and most reliable is by my dear friend Mayuri here

If reading is not your Forte to understand there are innumerable youtube tutorials and Pinterest pins that guide you on how to set up a blog, Basic SEO and also how to monetize it

3. Bloggers don’t make Money

On the contrary to popular belief blogging is quite rewarding and when done right with the correct directive it is the most bankable of the lot. Of course expecting to make moolah from your very first blog post is unrealistic but if you are consistent you can monetize your blog within a year. There are innumerable ways to monetize a blog and again there are many more articles which guide you how to do it. It is no magic.

Your website is here to stay unlike social media where your audience’s attention span is a few seconds. It’s a blink and miss. But they can come back to your articles a multiple number of times and take from it what they wish.

Here truly content is king. There are no short cuts to make your blog a hit !

But I am taking my blog to the next level with this challenge #myfriendalexa Click here

43 Comments Add yours

  1. Swarnali says:

    Blogging is a passion and a platform where we can share all types of Information and topic. And gather knowledge also.


    1. I completely agree when you write from the heart someone always hears


    2. Blogging is a good platform to share the information which can be of help to others.
      And an detailed informative post will definitely work for monitization.


  2. Mayuri6 says:

    This post answers many of the questions people may have about owning a Blog. Very helpful post, Arul . Thanks for the mention.


  3. I have to agree with what you say! As a blogger since almost a decade I am often lost in the market of influencers 😦


  4. Content truly is king, though I believe the content has to be catered to an audience instead of being random musings about your dog’s lunch from two weeks back.

    Thanks for this post!

    Liked by 1 person

  5. preety85 says:

    Thanks for sharing this informative post!! I always feel that people still don’t understand the difference between blogger and influencer. Running a blog is not an easy job , it takes lots of time, sweat and creativity. #MyFriendAlexa #DelhibloggerPreetiReads


  6. jaya1966 says:

    Agree with you hundred percent. I liked your very first point. Unlike social media when it comes to a blog you are the owner or the boss and no one can ban a blog unlike what happened in the case of Tiktok. On the face of it social media might seem to have the upper hand but attention span of people is short whereas blog posts are available to people at all times.


  7. Sweta says:

    Conrent creating is always a win win and when it comes to blogging it never fails. It is a place that always remains. As u said tik tok was down within no time and they had to start afresh with insta reels. However Blogging has a world of its own
    Fantastic read.


  8. This post shares & clarifies so many doubts in mind of budding bloggers. Very insightful post.


  9. Atulmaharaj says:

    Thank you for writing this post! Most people have unrealistic monetary expectations from their very first post. And want to put absolutely no effort glad that we have the same thoughts about blogging!


  10. Suchita says:

    I always say this – if I didn’t have a blog, I wouldn’t have written half of the amazing things that I have. I think its a brilliant way of making a difference in the online world.


  11. To my mind, every influencer doesn’t have the patience or skill required to be a blogger, though most bloggers are good influencers. I think therein lies a big difference- we are a class apart, and perhaps that’s best for our growth!


  12. practicalmumnupur says:

    I agree that it’s your own platform and your own voice. But it’s also a ghost land most of the time!! lol. Bloggers too need social media (like Pinterest or Instagram) to drive traffic these days. So I would say social media and blogs are quite symbiotic, and will stay this way for some time to come.


  13. writenlive says:

    Great arguments around starting a blog and I absolutely agree with you! Blogging may be understated for a social media influencer but it’s yours and here to stay.


  14. Blog is fun for those who like WORDS. I f you enjoy words, you will enjoy sharing them with too, and a blog is the easiest way to reach more people.The other points you mention are good points for making this a viable option too.


  15. It takes patience, perseverance, and a real passion to stick to blogging until we become accomplished. This is a must-read for newbie bloggers. I am so happy that I turned to blogging. I would have never started writing so frequently if it weren’t for my blog!


  16. Aarti Punjabi says:

    So true. Social media is not simpler-just a different way


  17. Every influence cannot be a blogger. Blogging definitely needs more time than any other social media platform.


  18. Hi Arul Mozhi! Agree completely! Having a blog is a sustainable proposition. #MyFriendAlexa #TinaReads


  19. Blogaberry Foo says:

    Yes having a blog is indeed no easy task. And staying up in the virtual world with this address is no joke either. But people who cannot take care of a website should not get into it is what I believe. It may just take the fun out of blogging for the real bloggers.


  20. mominprocessnow says:

    Very well said Arul, I used to wonder initially whether to hold on to blogging but rather writing up an article and working on seo is more fun.


  21. vidhya29 says:

    This is so true! i always tell my friends to have one platform of their own. What if an app just goes off?


  22. Priyanka says:

    Informative post.


  23. Dr. Surbhi Prapanna says:

    I agree blog and SM both have their own places and we need to work hard for building both. at the end, it is content and consistency that matters most. and you get rewarded for your hard work for both,


  24. In my case in fact I started the blog first and came on social media later as I felt the need to publicize my posts on social media too. But yes I strongly feel when blogging done right it can help u earn a lot. I have been blogging for over 4 years now and can vouch for it.


  25. aditi says:

    Blogging makes us complete:)
    It’s a way to express our views in our own words, making it a sort of personal thing; and the personal thing has to have been linked to affection.


  26. Ashvini Naik says:

    You’ve laid down all the points systematically, Arul.

    Blogging has its own merits & is almost immune to algorithms & the complicated metrics that other social media platforms are susceptible to.


  27. bytetrails says:

    I started as a blogger and then an Influencer. Though I enjoy both, blogging gives me immense satisfaction.


  28. Neha Sharma says:

    I agree with your point that our Website is ours. It is like our permanent residence in the virtual world. All other social media channels may fade away but blogs are going to stay no matter what. Very well written!


  29. Archana says:

    Undoubtedly content is a king and will remain a king. Blogging needs patience along with a passion for writing,


  30. freemindtree says:

    yes a blog’s life is in your own hand but as influencers, you don’t own your account and if website shuts down then your account will also close like in Orkut.


  31. mummatalks says:

    Blogging is for people who love to write and share their thoughts with the world while insta is just about images. And I think writing can never die out and so does blogging.


  32. Blogging definitely needs more time but it will stay for a longer period of time. Won’t fade away like other Social media platforms. Thanks for this post which has busted several myths.


  33. Amritha Srinath says:

    I agree with you Arul. Blogging and social media both are important at their respective roles. While platforms like Instagram, Facebook, Twitter allow one to promote and creatively express through pictures to your family, friends and huge audience, I believe its blogging that allows you to freely express your thoughts to a larger audience.


  34. Content is indeed the KING. I can’t thank my brother enough for advising me to start my own blog. It’s just so liberating to be able to share your thoughts through writing.


  35. Dr Bushra Allaboutthewoman says:

    Totally agree content is the king at the end of the day. #dewreads

    Liked by 1 person

  36. Tina Basu says:

    very rightly put. The blog is your company and social media is your brand – you can have various brands. That’s how I look at it!.

    Liked by 1 person

  37. Sandy N Vyjay says:

    You make some really valid points. Even brands nowadays are not able to discern terms like bloggers and influencers. Also, the blog is yours and it does not depend on any other platform. Blog content is there for posterity while content on other platforms can be temporary.


  38. Totally agree. And yes, content is everything if you want to establish yourself as a blogger. Put your heart in it, be honest and win.

    Liked by 1 person

  39. Doctor mommy says:

    Absolutely the recent tik tok ban bought to light, how uncertain social media platforms are. And you rightly elucidated, website is our property.

    Liked by 1 person

  40. Bhawna Shah says:

    Agreed with all your points. A true and unique content only reaches to the height. We need to adopt the technology and move on with it.


  41. Tina Basu says:

    Content is always the king, and blogging or digital content creation is a wonderful career today.

    Liked by 1 person

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